Overview: ABBA the Museum is an interactive museum in Stockholm Sweden that is, you guessed it, all things ABBA. Besides for being one of Sweden's must-experience destinations, the museum is also a cutting edge example of technology and guest interaction and thus serves as inspiration for exhibits of many other musical legends.
Objective: ABBA the Museum was working on updating their "5th Member" exhibit (where guests can actually go on stage and perform next to 3D avatars). They would be retiring the existing avatars for lifelike ones. ATM needed a "Behind the Scenes" style video that documented the complicated process of the avatars creation to show at the opening of the exhibition. The video had to show all the important steps in a short amount of time, but still be straightforward enough so that even people without knowledge of the animation process could watch and enjoy. After a successful project with ABBA The Museum and their "5th Member" exhibit, Beatnik was asked to help with visual content for the new exhibit ABBA - The Full Story in 2018. The Museum needed new, exclusive material with the ABBA members.
Solution & Outcome: The "Making Of" video that can be seen above was shown at the opening of the exhibit at ABBA the Museum on April 23, 2016. It was very well received and added to heighten the big moment of the actual unveiling. We also provided the marketing department with 9 video bytes and 10 photos for social media and advertising purposes. We were also able to collaborate with the talented creators at Fido Films to get the playblasts of the actual avatars which were necessary in showing the complete process.
For the newest exhibit ABBA - The Full Story, we did a ton of research, planned, shot and edited three short documentaries (10 minutes each) with three of the four ABBA members. These documentaries are unique with never seen material and they tell the full story of what happened in the members' professional lives after ABBA. It's an honor to have been part of these projects with ABBA The Museum.